Building a marketing site that converts for Ecohub

Ecohub is a fictional company involved in smart home living and automation. They have positioned themselves as the pioneers for the next phase of smart living with their new device. I designed and built a website to showcase the features of this product and turn site visitors into customers.

For the design direction, i wanted to reflect a smart and minimalist aesthetic. A couple of ideas floated at the early stages but in the end, i went with a dark green/teal color palette that largely fits the vibe i was going for. For the site itself, i went with a marketing landing page aimed at giving a comprehensive detail about the product with two actions in mind; the primary one, which is to purchase the product and the secondary, which is to download the mobile companion app.

I have an article talking about my process in detail here